Yaspa appoints US fintech and gaming veteran Justin Fears as US Sales Director

27 May, 2026 – Yaspa, a fintech company focused on payments and identity solutions, has announced the appointment of Justin Fears as US Director, Enterprise Sales. The move comes as the company continues its international expansion, with Fears set to oversee strategic commercial growth across North America.

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Operating from Yaspa’s Atlanta office, Fears will support the company’s North American expansion efforts, helping gaming operators upgrade payment experiences through real-time bank payments, intelligent transaction tools, and payment innovation. He will also collaborate closely with Yaspa’s expanding US and global commercial leadership teams to strengthen strategic partnerships and drive adoption across the market.

Fears brings more than 18 years of experience across payments, fintech, SaaS, and AML compliance within the gaming sector. Over the course of his career, he has worked on aligning emerging technologies with commercial objectives. Before joining Yaspa, he held senior leadership roles at organizations including Kinectify, First Data Corporation, Glory Global Solutions, DiTronics Financial Services, NEXGEN Technology, and CASINOMONEY. During his time at Kinectify, he contributed to expanding the adoption of AI-powered AML and KYC solutions developed specifically for the casino industry. Fears is also a veteran of the United States Air Force.

James Neville, CEO of Yaspa, said:

“We’re delighted to welcome Justin to the team as we accelerate our footprint in the US market. His deep operational understanding of gaming-focused financial infrastructure, compliance technologies, and enterprise sales leadership makes him an incredible asset. Justin’s appointment further strengthens our local team and underscores our commitment to helping North American operators lower costs, reduce fraud, and elevate the player experience through open banking.”

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Fears said:

“I’m excited to join Yaspa at such an important stage in the company’s growth journey. The combination of open banking, innovative payment solutions, and intelligent transaction data represents a significant opportunity within the US iGaming market, particularly as operators continue to prioritise player experience, fraud reduction, and payment efficiency. Yaspa has built an innovative platform uniquely positioned to support the evolving needs of regulated operators, and I look forward to helping expand the company’s presence and strategic partnerships across the US.”

Over the past 12 months, Yaspa received the Real-Time Payments Innovation award at the 2025 Payments Awards and was also named among the CB Insights Top 100 Fintechs, a global ranking recognising companies shaping the future of financial services.

The announcement follows a sustained period of growth for Yaspa over the last 18 months, including the completion of a $12 million investment round in July led by Discerning Capital. The company has also expanded its operations with the launch of a new Atlanta office in the US and a technology hub in Leeds, UK, opened in August 2025.

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