Zitro Digital Expands iGaming Reach Through Novusbet Deal

Zitro Digital, the online division of gaming supplier Zitro International SARL, has agreed to provide slot and video bingo content to Novusbet, an iGaming platform provider and content aggregator.

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Under the agreement, operators connected to Novusbet’s network will gain access to Zitro Digital’s portfolio of slots and video bingo titles. The deal gives the digital gaming supplier another distribution channel for its content and supports its plans to reach a wider international audience.

Content Portfolio Added To Platform

The content available through the arrangement includes the Fu Frog, Legendary Sword, and Cash Totems series. Zitro Digital said the portfolio also includes games developed exclusively for the digital channel.

The titles will be made available through Novusbet’s platform to operators within its network. The agreement does not provide details about the number of operators involved, the launch schedule, or the specific markets where the content will first be offered.

Zitro Digital chief commercial officer José Javier Martí said the partnership represented an important step in the company’s expansion. He said Novusbet’s platform would allow the supplier to bring its content to a wider audience and continue expanding the international reach of its games.

Novusbet’s Role In iGaming

According to its corporate website, Novusbet is a one-stop shop for sports betting solutions, full gaming platforms, and customized software products. The Novusbet brand came into existence in 2016.

The company also operates as a content aggregator, connecting its operator network with gaming content from suppliers. Through the new agreement, Novusbet will add Zitro Digital’s slots and video bingo products to the content available through its platform.

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The arrangement allows the 2 companies to combine Zitro Digital’s game catalogue with Novusbet’s platform and operator network. No financial terms were disclosed in the announcement.

Deal Supports International Expansion

In a press release, Zitro Digital stated that this deal will help consolidate its presence in regulated markets. It further stated that this deal was in line with its ongoing endeavor to get its content in front of new audiences.

The partnership adds to Zitro Digital’s international distribution activity while extending access to its slot and video bingo titles. The supplier did not identify the regulated markets covered by the deal or provide details about the geographic reach of Novusbet’s operator network.

The agreement focuses on online distribution rather than a new game launch. Its main purpose is to make existing and digital-exclusive content available to operators using Novusbet’s platform.

Operators Gain More Content

Domenico Lombardo, product owner of Novusbet Aggregator, said the company was pleased to add Zitro Digital to its platform. He described the supplier’s games as having a strong reputation in the industry and said they would add value to Novusbet’s offering.

The new content gives operators within the Novusbet network access to established Zitro Digital series and titles developed specifically for online play. The agreement also provides Zitro Digital with another route to reach players through its platform partner.

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Source: GGR Asia