Kwiff x Raventrack form new deal for uniquely algorithmic partnership

May 11, 2026 – Kwiff has announced the appointment of RavenTrack as its primary affiliate tracking provider, marking a strategic move to strengthen its affiliate operations through RavenTrack’s platform-as-a-service (PaaS) technology.

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The partnership will see Kwiff integrate RavenTrack’s tracking solutions to support the management of its affiliate programme, with a focus on improving transparency, accuracy, and operational efficiency for its expanding partner network.

The agreement comes as Kwiff continues to grow its footprint across the UK and international markets. The operator is known for its “supercharged” betting experience, powered by an algorithm that randomly boosts bets across different sports and markets.

“From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together,”

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said Kate Scowen, sales and growth manager at RavenTrack.

“The first few months of working together have already been fantastic, and it’s been a real pleasure working with their team. We’re excited for what’s ahead and look forward to building a strong, long-lasting relationship together.”

Jack Milner, campaign manager at Kwiff, commented on the partnership, saying:

“RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”

The collaboration follows a period of expansion for Kwiff, with RavenTrack selected in part due to its reputation for high-performance tracking capabilities and customer support. Through the partnership, RavenTrack will provide the infrastructure needed to support Kwiff’s affiliate channel and the management of increasingly complex data operations.

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