Football

Few things are more pleasing to the eye than the beautiful game. At its best, the ball dances through the mist, caressing one foot, then another. The moonscape brushes off chests, ricochets off heads and twirls through the brisk night sky, all before nestling its way into the corner of the net.

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Given the aesthetics on display during an average match, it’s little wonder why apparel companies have invested in football so heavily. The Premier League is inundated with high-profile outfitters, including Nike, Adidas, Under Armour and Hummel. Each company is tasked with conjuring up kits that have their own distinctive feel and look about them.

That doesn’t always come to fruition. But when it does, the harmonies linger in the concourses for a little longer. In a sport filled with heartache, that might make it all worth it.

With that, here’s a look at the best and worst kits set to cloak Premier League players during the 2026/27 season.

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Ranking the best, worst Premier League jerseys this season

The Good

5. Liverpool home

Liverpool went celestial with its home offering this year. The cherry-red look gives way to a lighter shade at points, while comet-like triangular dashes pockmark the kit’s surface.

an icon reimagined. ❤️​

introducing the Liverpool FC home kit 26/27.

— Liverpool FC (@LFC) May 19, 2026

Adidas’ effort highlights the Reds’ success during in the late-1980s and early-1990s. Andoni Iraola will hope for similar showcases in his maiden season in Merseyside.

4. Sunderland away

The Black Cats have rarely been known for pink, although one could argue that a mix of their signature palette would produce the enchanting shade.

Nevertheless, Sunderland felt compelled to try something new for its 2026 away kit. Enter this lovely piece of art, constructed by Hummel with details that salute — wait for it — Elvis Presley.

🚨 𝗡𝗘𝗪: Sunderland have revealed their new away kit for next season. 🩷 pic.twitter.com/MBJpXqWmuH

— The Touchline | 𝐓 (@TouchlineX) June 28, 2026

If you’re left wondering what the King of Rock’s connection with the North East England-based side, you have come to the right place. Mackems faithful croon Presley’s «Can’t Help Falling in Love» before home games, a ritual that bursts life into the Stadium of Life before the ball has been kicked.

Lyrics to the tune dance along the shirt’s inner neck tape, while that pink hue references the suit Presley wore during a 1954 appearance on the «Louisiana Hayride» TV program.

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3. Sunderland home

Not all patterns have to be flashy. Sunderland turned the Stadium of Light into a bear pit during the 2025/26 campaign, surging to a Europa League berth amid a barrage of Brian Brobbey strikes and Robin Roefs saves.

When the Mackems take to their home pitch in 2026, they’ll be draped in attire that is as simple as it is effective. There are few bells and whistles with Umbro’s offering, which mimics the kit the team rocked when it hoisted its first FA Cup in 1937.

🐈‍⬛🟥⬜ The new Sunderland kit is a stunner.

Hummel, take a bow. pic.twitter.com/7964pNhfty

— Football Tweet ⚽ (@Footballtweet) July 28, 2026

The lack of a corporate sponsor is a nice touch for Regis Le Bris’ side, who will have hopes of making a deep run in its first European tour in 53 years.

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2. Hull City home

The Tigers will return to the top-flight draped in the finest of furs. Hull City went local with its latest selection, enlisting Hull-based company OXEN Sports to craft the robe.

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Hull City reveal their 26/27 Premier League home kit with new technical partner @oxensportsuk 🐯 pic.twitter.com/5vFgJh16e7

— Opaleak (@opaleak) June 10, 2026

OXEN Sports responded by whipping up an eye-catching «heritage» piece that pays homage to the team’s jersey in the late 1970s. For the first time in 47 years, Hull City’s effort features the HCAFC (Hull City Association Football Club) acronym as opposed to the team’s more recognizable Tiger emblem. The kit’s all-white sleeves and collar conjure up memories of Ken Wagstaff and Peter Skipper, both of whom recorded more than 200 appearances for the side in the 1960s and 1970s.

Oh, and there is no kit sponsor. The 1970s were a fun decade.

1. Fulham away

The Cottagers took a risk with their away kits, spurning the more traditional solid color route for a checkerboard pattern. Their decision was an inspired one. The outfit, inspired by the side’s 1996/97 offering from Le Coq Sportif, is teeming with liveliness.

Fulham present their new away kit 🟥⬛ pic.twitter.com/jB8F8I0KTx

— B/R Football (@brfootball) August 3, 2026

Fulham’s monogram logo harkens back to Fulham’s run to the FA Cup Final in 1974/75. Alvaro Arbeloa’s ascendancy to the Cottagers’ managerial post will present a series of unknowns in West London. But there’s no doubt that Fulham’s kit will rank as one of the fiercest on display during the upcoming Premier League campaign.

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The Bad

5. Fulham home

The Cottagers’ home kit offers far less flair than its away number. A more intrepid observer might note the rippling pattern reminiscent to that of the River Thames. To the naked eye, however, there are precious few differences between this year’s home kit and the unremarkable ones Fulham has put forth in recent years.

Introducing our 2026/27 @adidasfootball Home Kit.

Available to purchase online and in-store now.

— Fulham Football Club (@FulhamFC) July 23, 2026

4. Tottenham home

Like the Cottagers’ entry, Tottenham’s is lacking in verve. There are hints of diagonal pattern peaking through the expanse of white. But the kit is bog-standard, another lackluster effort in Spurs’ widening catalogue. Maybe anonymity is what Tottenham needs after back-to-back 17th-place finishes. But surely the big-money additions of Mateus Fernandes, Sandro Tonali, Jan Paul van Hecke and Marco Senesi deserve to turn out in a uniform with a bit more intrigue.

Making their first Spurs appearances at Tottenham Hotspur Stadium 👏

— Tottenham Hotspur (@SpursOfficial) August 15, 2026

3. Nottingham Forest home

Fresh off of a fairly underwhelming campaign that saw four different managers stroll onto the touchline, Forest look well-equipped to avoid the drop this season with Oliver Glasner at the helm.

The Garibaldis could be weighed down by an unsightly away number, however. Adidas’ offering attempts to draw eyes to plumes of mist emanating from the River Trent. The apparel company’s execution was lacking, with the shirt looking less more like a mix of camouflage print and a sonogram reading. 

MORE: Cristiano Ronaldo says upcoming season will be ‘probably my last year’

Woody in the home kit. 😍

— Nottingham Forest (@NFFC) July 26, 2026

2. Bournemouth away

The Cherries attempted to call back to their days in the Second Division, serving up a lavender look that features prominent a zig-zag design. The concept would look a lot better without the team’s sponsor’s garish logo.

Introducing the AFC Bournemouth 2026/27 away kit 💜🍒

Available now at https://t.co/kt58LdIFAP 🙌 pic.twitter.com/y4SCSsq5Ij

— AFC Bournemouth 🍒 (@afcbournemouth) July 30, 2026

The Cherries will bear the scar of their chief investor, private health insurance and life insurance company Vitality. The company’s insignia is bright and cherry-red, a noticeable departure from the more muted shade of lilac the team seemed to be going for with its away kit.

The Ugly

1. Newcastle United home

Newcastle’s summer of horrors continues, as it takes the final spot on this ignominious list. The Magpies lost Tonali, Anthony Gordon and Bruno Guimaraes in the transfer window. Their baffling uniform selection could explain some of the reason why the stars felt compelled to look for a way out.

Home lives in black and white.

This is Newcastle.

Introducing the 26/27 Newcastle United home jersey, available now.

— Newcastle United (@NUFC) June 10, 2026

In all seriousness, Newcastle’s decision to depart from its classic pinstripe pattern has drawn many supporters’ ire. It’s quite hard to mess up the Geordies’ iconic strip. Adidas did just that with its latest selection. Don’t expect this kit to live long in Newcastle fans’ imaginations.

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