Betsson Reports Mixed Q1 2026 Results as Latin America Drives Growth
Betsson has announced its quarterly report on the results of the first quarter of 2026. The company showed mixed results as there was a slight decrease in global revenue in addition to stable and even growing indicators in Latin America that became the second largest market for the operator.
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Overall, the total revenues amounted to €285.3 million. However, the figures have decreased slightly compared with the previous quarter. The reason is mainly related to the fall in casino revenue by 4%. Sportsbook revenues were positive with a year-on-year rise of 1%. The operating margin improved to 8.4%. Moreover, the company reports a slowdown in the B2B segment.
Why Latin America Is Important for Betsson
The operator has managed to show quite decent results in Latin America with total revenues of €95 million. Thus, the indicator increased by 25% compared to 2025. As you can see, Latin America approaches Betsson’s main markets in Central and Eastern Europe and Central Asia.
According to CEO Pontus Lindwall, the segment has already become a major one for the company, accounting for nearly 1/3 of total revenues. Moreover, he believes in its long-term growth due to lower penetration rates.
“Latin America is currently behind Europe in terms of development, which means online gaming penetration is still low. However, there is ‘structural growth ahead,’ especially in Argentina”, he said.
He added: “We have very strong positions, especially in Argentina where we are number one, along with a strong brand and proven technology. We are optimistic.”
Growth Driven by Partnerships and Brand Positioning
Betsson’s success in Latin America is also associated with partnerships with leading clubs in football leagues. Currently, the company has partnerships with the likes of Boca Juniors and Racing Club in Argentina, as well as Atlético Nacional in Colombia.
These partnerships help the operator strengthen its presence in countries where football plays a significant role.
The company has been developing this region for some time already. For example, last year, it reported the total growth of 8% in revenue, amounting to €1.197 billion. In the last quarter of 2025, the revenues grew by 7.9%, thanks to developments in Argentina, Colombia, and Peru.
Boosted by the FIFA World Cup
In terms of future developments, Betsson is gearing up for the FIFA World Cup 2026 and expects higher user engagement and betting activities, especially in the Latin American market.
Regarding his company’s preparedness for the upcoming tournament, Lindwall said: “We will have high attention to both marketing and technology. We are going to freeze our development process prior to the championship to prevent any risks. We are ready for that.”
Moreover, he saw opportunities in the tournament format expansion: “Moreover, the tournament format expansion, which implies additional team participation and games, also adds up to the potential. At the beginning, there will be imbalanced games, but in the last phases, it will become very interesting.”
This tournament will be the first World Cup, featuring 48 national teams, significantly increasing the number of matches and betting opportunities.
B2B Decline Weighs on Profitability
Although the B2C segment remains profitable, the operating income at Betsson was reduced due to the lower performance of its B2B business. Lower licensing revenue caused a decline in the operating income of Betsson.
Speaking about the issue, Lindwall said: “What I can say regarding the B2B segment, in the second half of last year, we experienced some decline in the B2B operations. They got stable towards the end of the fourth quarter, and in general, we see strong performance in our B2C business where we concentrate our efforts.”
He also spoke about the difference between the segments: “The B2C business performs quite well, but there is another cost structure as we pay substantial gaming tax and spend money on marketing. In B2B, we don’t have those expenses. This decline in the B2B sector in the last year influenced profitability. However, what is important today is that our B2B business got stable, and we want to develop it further; B2C business is growing quite rapidly anyway.”
Growth in Emerging Markets
The Q1 2026 financial report indicates that Betsson experiences a change in its global performance, with the leading position of emerging markets such as Latin America in spite of some difficulties in other areas.
Being engaged in high-potential regions and preparing for the upcoming events, the company can be expected to balance growth with efficiency in its performance.
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Source: SBC Noticias
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