Aloplay Appoints Alon Eshed as Chief Commercial Officer as International Expansion Accelerates

Limassol, Cyprus – 13 August 2026 – Aloplay, the end-to-end B2B iGaming technology provider, has appointed Alon Eshed as Chief Commercial Officer (CCO) as the company enters its next phase of international expansion.

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The appointment comes as the company continues to build momentum across key global markets. Aloplay recently secured a licence in South Africa and is expanding its partner network across Latin America and other high-growth regions. Eshed will provide senior commercial leadership as the business scales its operations and strengthens its international presence.

Eshed to Lead Commercial Strategy and Partnerships

As CCO, Eshed will oversee Aloplay’s customer-facing functions, including Sales, Marketing and Account Management. He will also lead the company’s commercial strategy and strategic partnerships.

His remit will focus on scaling the commercial organisation, strengthening existing relationships and growing the company’s client portfolio in new markets.

Eshed brings more than a decade of experience in business development and commercial leadership. Much of his career has been focused on iGaming, with experience spanning B2B partnerships, complex negotiations and the expansion of commercial operations.

Commenting on his appointment, Alon Eshed, Chief Commercial Officer at Aloplay, said the company’s approach to technology and partnerships was a key factor behind his decision to join.

“Technology alone is not enough to win operators. What stood out to me about Aloplay was the ambition to become more than another platform on a shortlist. The aim is to be the partner operators can build their business around.

“Operators need more than a supplier relationship that ends with integration. They need a partner that understands their business, responds to their needs and remains invested in their growth. That is what we are building at Aloplay, and I am looking forward to the next stage.”

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Flexible Technology for Operators

Aloplay’s proposition is built around flexibility. Its platform is not tied to fixed releases and instead provides an integrated ecosystem covering casino, sportsbook and game aggregation through a single API integration.

The solution is available as turnkey, white label or fully managed. Its modular architecture allows operators to select the components they need, while the company’s partner-first approach supports its next-generation product roadmap, which includes new player engagement solutions.

The broader expansion strategy places commercial leadership alongside this technology offering as Aloplay continues to enter new markets and develop its partner base.

Uri Cohen, CEO at Aloplay, welcomed Eshed to the company and highlighted the importance of people and partnerships alongside technology.

“We are very pleased to have Alon join the team. Technology opens the door, but strong people and partnerships are what turn a platform into a long-term relationship. That is an area we are continuing to invest in as we grow.

“Alon shares that approach and brings the experience needed to help us develop it together with our operator partners.”

The appointment adds senior commercial expertise to Aloplay as the company advances its international growth strategy, builds its presence in regulated and high-growth markets, and continues to develop its partner network.

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