Betnacional Renews Title Sponsorship of Sport Recife Running Event for Second Consecutive Year
For the second year in a row, Betnacional will be the title sponsor of the III Corrida do Sport, continuing its association with Sport Club do Recife not only in football. It will happen in Recife on Sunday, July 19, and is expected to gather approximately 3,000 people.
The event was designed to include both the elite and the leisure runner and forms part of the club’s commitment to further involve its supporters in sport and community activities and strengthen its bond with them. The organizers say that the race will be run under the rules of the Brazilian Athletics Confederation (CBAt) and will start at 5:30 a.m.
A Partnership on a bigger scale than match days
The sponsorship is part of a wider partnership that extends beyond the stadium and football events, involving Betnacional in a variety of sports-related activities. The company has been more and more backing projects that reach out to the fans through sports, entertainment and local culture.
Beyond football, we want to get involved in projects that are related to sport, culture and entertainment and that reach the supporters in different moments of their experience with the club, added Jorge Peixoto, Head of Brand Experience at Flutter Brazil.
Fan Engagement Through Multiple Activations
The running event is one of the several engagements with the fans developed along the partnership between Betnacional and Sport Recife. One of the most outstanding is Rádio Ilha Betnacional, an activation that takes place on matchdays at the Ilha do Retiro Stadium.
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The project was awarded a new structure this year, which brought broadcasts closer to the stadium’s supporters, and supported the idea of “The Voice of the Stands”. The initiative is intended to improve the match day experience and to tie in the club, its fans and the brand.
Betnacional expands in Brazilian Sports
Betnacional is a subsidiary of the Flutter Group and has been approved to offer fixed-odds betting in Brazil since January 2025, according to the Ordinance No. 2,092/24 of the SPA/MF. The company sees itself as the “betting platform for Brazilians” and has been continuing to invest in sports, entertainment, and cultural events throughout Brazil.
The company sponsors Sport Recife, has a partnership with Cruzeiro Esporte Clube and Athletic Club, is the official sponsor of Globo’s Football 2026 transmission, and works with great sporting events, like the Rio Open. Betnacional is also a member of the Brazilian Association of Advertisers (ABA) and the Interactive Advertising Bureau (IAB), and encourages responsible gambling with its collaboration with the Brazilian Institute for Responsible Gaming (IBJR).
The III Corrida do Sport is one of the many initiatives that the company continues to use to increase the presence of its brand in the community, and at the same time is helping to make the sport even closer to the people with community-oriented sporting events that help to strengthen the bond between fans and sport.
Source: iGaming Brasil
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