AGA Promises to Push Back Against Prediction Markets in New Report
The American Gaming Association (AGA) has sharpened its stance against prediction markets, warning that these platforms pose a growing challenge to the regulated U.S. gaming industry.
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In its latest Gaming Industry Outlook, produced with Oxford Economics, the trade group described prediction markets as a direct threat to legal operators. AGA President and CEO Bill Miller wrote, “Illegal sports betting through sports event contracts is increasingly encroaching on legal, state and tribal‑regulated operators. It’s clear the legal, regulated industry views this is a threat, and will continue to fight back and protect the integrity of our industry.”
The report combines industry data and economic analysis to show how commercial gaming is performing and where pressure points lie as the sector matures.
“The legal state and tribal-regulated gaming industry continues to demonstrate resilience and adaptability in a dynamic economic environment,” Miller said. “Operators are focused on investing in innovation and delivering world-class entertainment, while also navigating an evolving competitive and regulatory landscape.”
AGA reports positive outlook despite challenges
The AGA says the U.S. gaming industry is showing steady growth, even with wider economic and political pressures.
Its Gaming Industry Outlook, built with data from the Gaming Conditions Index, recorded a 1.5% rise in real activity across casinos and betting operations. The index looks at revenue, jobs, wages, and upcoming events at retail casinos, giving a clear picture of how the industry is performing.
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Executive confidence also improved, moving to a net positive of 21.4% compared to negative sentiment in early 2025.
That optimism is expected to drive new investment. In the next year, nearly two‑thirds of executives plan to increase spending on projects, while half believe artificial intelligence will help cut costs.
“The positive outlook comes amidst economic and competitive threats,” the AGA wrote. “Inflation continues to put pressure on company margins and consumer spending, with the conflict in the Middle East and higher gas prices exacerbating these issues.”
“As executives continue to adjust to the changing economic environment, reduced hiring remains the norm, and wage pressure on margins remain a central concern for operations.”
Promotional campaigns are likely to keep falling as markets mature and operators rely more on technology to improve efficiency.
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Source: SBCAmerica


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