Bloomberry Launches OnlyFun.PH Interactive Gaming Platform

Bloomberry Resorts Corporation has expanded its online gaming services with the launch of OnlyFun.PH, which is a regulated entertainment service that involves both gaming, live streaming, and creator-led content. The corporation explained that the development of this platform was in response to the increasing demand for mobile entertainment by Filipinos.

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Bloomberry, the operator of Solaire Resort Entertainment City and Solaire Resort Quezon City, described OnlyFun.PH as the country’s first regulated platform of its kind.

Platform Combines Gaming and Livestreaming

OnlyFun.PH is designed to bring together online gaming, live entertainment, and content created by digital personalities. The platform will offer live programs hosted by streamers and other online creators.

Bloomberry said the service responds to changes in how Filipino consumers access entertainment. Mobile platforms, livestreams, and real-time interaction are part of the company’s stated focus for OnlyFun.PH.

The platform will allow users to engage with content hosts while using its gaming functions. The company said the format is intended to provide a more interactive experience than a standard online gaming service.

Kelvin Kuan, vice president and head of online gaming at Bloomberry Resorts Corp., said the launch reflects the company’s plan to meet demand for interactive and creator-driven digital media. He said the platform combines regulated gaming with live digital entertainment in a format developed for the Philippine market.

PAGCOR Regulation and Player Controls

According to Bloomberry, OnlyFun.PH is licensed and regulated by the Philippine Amusement and Gaming Corporation (PAGCOR). The platform also uses the Know-Your-Customer (KYC) identity verification process.

The service also includes data security measures and built-in player controls. Bloomberry said these features are intended to provide users with a safe and secure environment.

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The company stated that responsible gaming standards will remain part of the platform’s operation. Kuan said the launch is intended to offer a locally tailored online entertainment format while maintaining strict responsible gaming requirements.

OnlyFun.PH is part of Bloomberry’s wider online gaming operations. The company operates 2 core online gaming platforms, each aimed at a different customer segment.

FUNaloMAX serves the mass-market segment, while Solaire Online is designed for premium customers. OnlyFun.PH is included within the FUNaloMAX platform and is intended to add a live interactive element to the company’s existing digital offering.

Online Gaming Revenue Target

Bloomberry said it plans to gradually expand OnlyFun.PH by introducing additional original interactive programs and features. The company also intends to form partnerships with more hosts, content creators, and streamers.

The new platform forms part of Bloomberry’s broader digital gaming strategy. President and COO Greg Hawkins recently said the company wants its online platforms to contribute 20% of group-wide gross gaming revenue by the end of 2027.

OnlyFun.PH will add to the company’s online services as it works toward that target. Bloomberry said the platform will focus on live entertainment, creator-led content, and gaming features within a regulated environment.

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Source: Inside Asian Gaming