BETER to Showcase Esports and Sports Portfolio at SBC Summit 2026

BETER will showcase its esports and sports portfolio at SBC Summit 2026, which takes place from September 29 to October 1 at FIL in Lisbon.

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The provider of live streams, live data and odds will exhibit at Stand D211, where its team will meet with partners, stakeholders and other industry representatives.

BETER Highlights Regulated Market Expansion

BETER heads to the event following continued expansion across regulated markets. During the past 15 months, the company has entered 10 US states and received approval to provide its content in Ontario, Canada.

The company has also strengthened its presence in Europe after securing approval to deliver its content in Italy.

BETER currently provides 24/7 live streaming, real-time data and odds covering more than 740,000 esports and sports events each year. Its offering provides operators with up to 50 betting markets per event and a stable operator margin of more than 8%.

Its exclusive esports portfolio includes ESportsBattle eLeagues, covering eFootball, eBasketball, eHockey and eTennis. BETER’s sports portfolio includes the Setka Cup table tennis and BSKT Cup basketball league.

The company’s Esports Odds Feed covers more than 460 tournaments worldwide and over 60,000 pre-match and live events annually, supported by its in-house trading team.

World Cup eFootball Report to Be Presented in Lisbon

BETER will also use SBC Summit 2026 to share findings from its new World Cup 2026 eFootball Performance Report.

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The report examines how increased interest in football during the tournament affected eFootball engagement and operator performance both during and after the event.

Compared with the six weeks before the tournament, the World Cup period produced a 20% increase in eFootball turnover, a 27% rise in active players and an 18% increase in bet volume. GGR increased by 24%.

More than half of the new players acquired during the tournament also remained active afterwards.

Integrity and SBC Awards Nominations

BETER’s dedicated Integrity team monitors its exclusive content around the clock to support fair play and transparency. The company works with integrity organisations including IBIA and ESIC, as well as sports federations.

ESportsBattle has also received ESIC Gold Standard Accreditation.

BETER has been nominated in two categories at the SBC Awards 2026: Esports Supplier of the Year and Sports Data Product.

Gal Ehrlich, CEO of BETER, said:

“SBC Summit is an important meeting point for the global iGaming industry and a valuable opportunity for us to connect with partners, stakeholders, and decision-makers from across the world. This year, we are coming to Lisbon with a broader regulated footprint and an even stronger exclusive esports and sports portfolio, backed by our international team and continued investment in content, data, and trading.

We are also looking forward to sharing insights from our new World Cup eFootball Performance Report. The results show how major sporting events can create opportunities beyond the tournament itself, attracting new audiences, increasing engagement, and generating lasting value for operators. We look forward to discussing these trends with our partners and welcoming industry colleagues to our stand.”

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