Finnplay Partners With Happy Brands Ahead of Finland’s Regulated Market Launch

Finnish iGaming platform provider Finnplay has partnered with Happy Brands Finland as the new operator prepares to enter Finland’s regulated online gambling market.

Read more Big Daddy Gaming Partners With QTech to Expand Global Distribution

Happy Brands Finland has submitted its Finnish licence application and intends to launch its betting and casino sites on Finnplay’s Titan platform when the regulated market opens in July 2027.

The operator’s sites will offer both betting and casino games, with the technology built on Finnplay’s Titan platform. The platform is already used across multiple licensed markets and is designed to provide a secure and straightforward gaming experience.

As part of its preparations for entering the Finnish market, Happy Brands Finland has also secured a marketing partnership with a major Finnish real estate partner. The agreement is expected to support the operator as it establishes its presence in the market.

Read more Football

Jaakko Soininen, Managing Director at Finnplay, said:

“Finnplay will become a significant technology provider in the upcoming Finnish market, and Happy Brands Finland joining further strengthens our position as the leading iGaming platform provider in the Nordics. The Finnish background of both the operator and the technology provider guarantees that players can expect a genuinely localized and native gaming experience.”

Henrik Zilliacus, COB of Happy Brands Finland, commented:

“Entering the new regulated Finnish market is an exciting opportunity for us, and choosing the right technology partner has been an important part of our preparations. Finnplay’s strong Finnish roots, extensive experience in regulated markets and proven Titan platform made them a natural partner for us.

It is great to be building something new together using domestic expertise. Our goal is to offer Finnish players a high-quality, safe betting and casino service that fosters a sense of community and meets the needs of the local market and Finnish players when the market opens in July 2027.”

Read more NRL