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Brazil is ready to live la vida loca. 

The NFL is back in the country for the third consecutive year, but for the first time, the league is bringing its talents to Brazil’s capital, Rio de Janeiro. Bringing the Dallas Cowboys and Baltimore Ravens to the «Marvelous City» wasn’t enough, as the NFL is also sending international pop star Ricky Martin to Rio for a halftime show. 

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Martin might hail from Puerto Rico, but his impact on the music world knows no bounds. He’s viewed as a pioneer for Latin music, best known for hit songs such as «Livin’ la Vida Loca», «She Bangs», «Maria» and the 1998 World Cup anthem, «The Cup of Life.» 

STREAM: Watch the Ricky Martin halftime show in Brazil with DIRECTV

When the Ravens and Cowboys head to the locker room for a breather, the fans at Maracana Stadium will be treated to Martin’s showmanship for halftime entertainment. 

The Sporting News is tracking live updates and reviews from Martin’s halftime show in the Cowboys vs. Ravens game. Come back to see the full show and the best and worst reviews below.

Watch Ricky Martin halftime show

This section will be updated after the halftime show

Ricky Martin halftime show reviews

This section will be updated after the halftime show

Ricky Martin halftime show live updates

All times ET.

5:15 p.m. — There has been plenty of offense early on in this game, so we’re still more than nine minutes of game time out from halftime.

5:00 p.m. — Soccer star Neymar is on hand for Ricky Martin’s performance.

Neymar, Pedro Sampaio e Ricky Martin.

📲| brunabiancardi ia instastory pic.twitter.com/CfOs8y9Jmd

— Neymar Futebol Club (@njrfutebolclub) September 27, 2026

Where to watch Ricky Martin halftime show

Ricky Martin halftime show start time

• Time: 6 p.m. ET (approximate time)

With the games expected to start at 4:25 p.m. ET, halftime should come around 90 minutes from kickoff.

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That means Martin likely will take the stage around 6 p.m. ET, depending on the pace of the first half.

What channel is the Ricky Martin halftime show?

• TV channel: CBS
• Live stream: DIRECTV, fubo, Paramount+

Martin’s halftime show will air on CBS after the first half of the Cowboys-Ravens game. 

Fans can also stream the show live with DIRECTV or fubo, which offer free trials to new subscribers. 

How long is the Ricky Martin halftime show?

A typical NFL halftime is around 13 minutes, so Martin’s halftime show during the Cowboys vs. Ravens game in Brazil should last around 10 minutes.

Assuming the halftime is the standard duration, there needs to be time to both set up the stage, break down the stage and allow the players to warm up for the second half.

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