BETER enters Canadian market with Ontario supplier registration

BETER has secured Gaming-Related Supplier Registration from the Alcohol and Gaming Commission of Ontario (AGCO), allowing the esports and sports content provider to enter the Canadian market and supply its products to licensed sportsbooks in the province.

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The registration enables BETER to provide Ontario-licensed operators with live streams, real-time data and odds across its portfolio of fast-paced esports and sports content. This includes the ESportsBattle eLeagues, Setka Cup table tennis series and BSKT Cup basketball league.

Ontario Becomes Latest Market in North American Expansion

Ontario marks another step in BETER’s wider expansion across North America. The company already holds ten regulatory approvals in the United States and is currently pursuing approval in Alberta.

BETER expects Alberta to become the second Canadian province to approve its content as the company continues to build its presence in regulated markets across the region.

Gal Ehrlich, CEO of BETER, said: 

“Ontario is an important step in building BETER’s North American business and a significant part of our global growth strategy. Our exclusive content gives operators something they cannot easily find elsewhere, and that differentiation is helping us expand into new regulated markets.  Canada offers significant potential, and Ontario gives us a strong foundation from which to build a lasting presence across the country.”

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More Than 740,000 Events Delivered Annually

BETER provides 24/7 live streaming, real-time data and odds for more than 740,000 fast-paced events each year. Its offering includes up to 50 markets per event and delivers an average operator margin of more than 8%, which the company says exceeds the market standard.

Its esports offering is built around ESportsBattle, which features eFootball, eBasketball, eHockey and eTennis. BETER’s sports portfolio includes the Setka Cup table tennis series and BSKT Cup basketball league.

The company’s exclusive content is supported by a dedicated Integrity team providing round-the-clock monitoring. The team works with sports integrity organisations including IBIA and ESIC, as well as sports federations, to maintain fair-play standards across BETER’s events.

BETER Highlights Regulatory and Compliance Standards

Valeriia Tarchynska, Chief Legal Officer at BETER, added: 

“Securing our Ontario registration is a significant milestone and reflects BETER’s commitment to meeting the highest regulatory and compliance standards in every market we enter. As we continue expanding across Canada, our focus will remain on sustainable growth, strong regulatory relationships, and maintaining the trust of our partners and stakeholders.”

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