FIRST.bet partners with ONDISS to launch in Argentina
23 July 2026 – ONDISS has expanded its presence in Latin America’s regulated online gaming market by launching FIRST’s sportsbook technology with City Center Online, introducing online sports betting to one of the region’s leading regulated .bet.ar operators.
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The rollout brings FIRST, a Tier-1 sportsbook technology provider, to the Argentine market through the ONDISS platform in partnership with City Center Online. The launch expands the operator’s entertainment offering with a dedicated online sports betting vertical powered by FIRST’s sportsbook engine.
According to ONDISS, the agreement marks another milestone in the development of Argentina’s regulated online gaming industry while reinforcing its commitment to supporting the growth of legal online gaming and betting across Latin America.
FIRST enters Argentina through ONDISS platform
The integration gives FIRST access to one of Latin America’s regulated markets through ONDISS’ technology and its partnership with City Center Online.
ONDISS said the collaboration creates new growth opportunities in both Argentina and the wider Latin American market, while strengthening its position as a platform connecting international suppliers with regulated operators.
Commenting on the launch, Tom Light, Founder and CEO of FIRST, said:
“ONDISS and City Center Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook. That’s what FIRST delivers. Speed, control and the product depth players in Argentina expect.”
Facundo Giorgi, CEO of ONDISS, added:
“At Ondiss, we are committed to bringing our operators the best technology solutions from around the world. The integration of FIRST into our platform reflects that commitment and expands the opportunities available to our customers.
FIRST’s decision to begin its expansion into Argentina alongside Ondiss reinforces our position as a strategic partner for international suppliers looking to grow in Latin America’s regulated gaming markets. We are excited about the value this partnership will bring to our operators.”
Focus on sportsbook performance and operator growth
ONDISS said the addition of FIRST strengthens its platform by enhancing sportsbook functionality and expanding the tools available to operators.
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Gonzalo Alvarez, CCO of ONDISS, said:
” By bringing FIRST to our ecosystem, we are addressing a critical issue: settlement speed and the depth and number of real-time markets. Today’s player doesn’t wait; if the platform doesn’t respond, they leave.
With this alliance, our platform is not only more robust, it’s more profitable for those who trust us. Less friction equals more seamless bets and equals higher gross gaming revenue for operators.
This isn’t just about a new product; it’s about strengthening our value proposition and giving our operators the tools to continue growing in an increasingly demanding market.
With a diverse and innovative offering of games and events, Ondiss reinforces its position as the leading platform in the Argentine sports betting and casino gaming market.”
City Center Online expands with sports betting
As part of the partnership, ONDISS developed the online sports betting vertical for City Center Online Casino, allowing the operator to extend its offering with FIRST’s sportsbook technology.
The launch follows the recent authorisation of online sports betting by the Santa Fe Lottery, enabling City Center Online to become one of the first .bet.ar operators to offer the product in the province within a regulated environment that supports responsible gaming.
ONDISS said the partnership reflects its ongoing strategy of connecting operators and technology providers to support the continued growth of legal online gaming in Latin America through technology, innovation and strategic partnerships.
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