Google Extends Prediction Market Ad Ban to Michigan, New York

Google has widened its restrictions on prediction market advertising, adding Michigan and New York to the list of states where such promotions are no longer allowed. 

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The company confirmed the change in a July 13 update to its Prediction Markets Policy, noting: “In July 2026, Google will update our Prediction Markets policy in the United States to prohibit the advertisement of prediction markets contracts and related products ads in Michigan and New York. Consequently, advertising of prediction markets and related products in Michigan and New York is prohibited effective July 13, 2026.”

This move builds on earlier bans in Nevada and Ohio, marking a steady expansion of Google’s limits on gambling‑style products. 

Under the policy, only federally regulated operators can advertise in approved jurisdictions, and eligibility requires authorization from the Commodity Futures Trading Commission as a Designated Contract Market or registration with the National Futures Association. 

Update follows major wins for both states against prediction markets

Michigan and New York courts have recently delivered rulings that strengthen state control over prediction market activity, which might have set the stage for Google’s latest advertising restrictions.

Michigan, Judge Rosemarie Aquilina extended a restraining order against Kalshi’s sports contracts, confirming that they amount to illegal sports betting. 

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The order requires Kalshi to geofence Michigan users by August 12 or face fines of $500,000 for each day of non‑compliance. 

Earlier, the company had been told to block users within two weeks or pay $120,000 daily, but an emergency motion temporarily paused that requirement while Kalshi argued that geofencing would be too costly and could conflict with federal rules. 

New York regulators also succeeded in their case. Judge Analisa Torres rejected Kalshi’s request for a restraining order and preliminary injunction, ruling that New York’s gambling laws remain enforceable even when Kalshi lists sports contracts as a federally regulated exchange. 

The court found that Congress did not intend to remove states’ traditional powers over gambling regulation, and that New York’s laws are not preempted by federal statute. 

Together, these rulings highlight how states are asserting authority over prediction markets, and all four states now excluded from Google’s advertising policy, Nevada, Ohio, Michigan, and New York, have taken enforcement action or challenged the legality of sports event contracts.

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