Sands China Opens Youth Responsible Gaming Programme for Macau Students
Sands China Ltd has launched a Responsible Gaming Youth Talent Development Programme for students from the University of Macau, combining practical training with education on responsible gaming. The initiative brings together the company’s industry experience, the university’s academic resources, and community engagement support from the Youth Volunteers Association of Macau.
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Joint Training Model
The programme marks the first time Sands China has adopted an industry-academia-community collaboration model within its responsible gaming initiatives. According to the company, the project is designed to improve local youth’s understanding of responsible gaming, strengthen their practical skills, and broaden their international outlook.
Sands stated that the long-term objective was to aid in nurturing future talents for sustainable development of the integrated tourism and leisure industry of Macau. This is reflected in the design of the programme in terms of integrating theoretical knowledge with practice and community feedback.
There was high interest in this project right from the start. Sands said around 150 University of Macau students expressed interest in taking part, with 32 shortlisted for the first phase of training. Those students were then divided into groups and asked to develop creative and practical proposals for promoting responsible gaming.
Student Proposals And Singapore Tour
The issues touched upon ranged from promotion via education and communities, experiential and interactive learning, useful information related to everyday living, social media, and short video clips, digital engagement, and financial awareness.
After a presentation and review process, the top-performing students were selected to join representatives from Sands China, the Institute for the Study of Commercial Gaming, and the Youth Volunteers Association of Macau for a 23-member delegation. The group then took part in a 4-day study tour in Singapore from May 31 to June 3, including a visit to Marina Bay Sands.
Sands said the different parties were able to learn from each other through youth perspectives, community needs, academic research, and cross-regional practices. The company said that the exchange provided useful insights for future responsible gaming education, community outreach, and youth talent cultivation.
Company And Academic Views
Executive vice chairman Dr Wilfred Wong said Sands China has been committed to supporting the Macao SAR government’s objectives by strengthening its responsible gaming promotional efforts and related talent cultivation initiatives. He said the company launched the programme this year because it sees youth as a cornerstone of Macau’s sustainable development.
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Wong added that by bringing together corporate, academic, and community resources, the programme has taken local students beyond classrooms through experiential learning. He said the effort is intended to give them a stronger sense of social responsibility and a global perspective.
He also said the company hopes the participants will share what they have learned with their schools and communities and use their positive influence to help promote the message of responsible gaming.
Professor Davis Fong, director of the Institute for the Study of Commercial Gaming at the University of Macau, said the Singapore study tour gave students a valuable opportunity to connect theory with practice. He said observing the live operations of 2 integrated resorts and seeing responsible gaming initiatives in action gave students insights that go well beyond classroom teaching.
Fong added that the trip was especially valuable because each team had already developed responsible gaming proposals in advance. He said this allowed them to benchmark their ideas against Singapore’s current policies and practices and reflect within a policy-driven framework on the differences between Macau and Singapore’s integrated resorts.
Broader Education Effort
The programme adds a youth-focused element to Sands China’s responsible gaming work and places students directly into a structured learning process. By linking education, community involvement, and industry exposure, the initiative aims to build a stronger base for future responsible gaming outreach in Macau.
Sands said the project is intended not only to train students, but also to create a wider channel for responsible gaming messages through schools and communities. The company’s approach combines academic study, practical observation, and public engagement in a single programme.
Source: Inside Asian Gaming
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