BC.Game Appoints Guillermo Ochoa as Brand Ambassador to Strengthen Growth Strategy in Mexico

The online gambling service BC.Game has recently appointed Mexican football star Guillermo “Memo” Ochoa as their brand ambassador, continuing the development of their brand in the regulated market of the South American nation.

This strategic partnership is aimed at facilitating local growth of the company via football-specific campaigns, promotion activities, and fan events targeted specifically for Mexicans.

A Strategic Move for the Mexican Market

In BC.Game’s words, this agreement is a part of its strategy to build closer relations with users in the regulated markets via sports, esports, and entertainment partnerships.

Kar Kheng Giam, BC.Game’s CEO, noted the importance of the localization process for the development of the company.

“We believe that localization is key to building closer relationships with our users. Guillermo Ochoa is much more than just a brilliant goalkeeper. He’s one of the people in Mexico who really connects with the fans and makes a perfect choice for an ambassador“, the CEO said.

BC.Game plans that their cooperation will lead to increased brand awareness and greater user confidence, as well as will be helpful in further expansion in the region.

Ochoa Brings Football Legacy to the Brand

Guillermo Ochoa is known to his fans under the nickname “Memo“. The career of this Mexican player became one of the most impressive stories in the history of Mexican football. Thanks to his brilliant games with the national team in different international tournaments and successful periods in several clubs, he became one of the most recognizable figures in the sport in the country.

Within the framework of the agreement, Ochoa will take part in marketing campaigns of BC.Game in Mexico, including football-related activities, promotional campaigns, and fan events via the platform.

“It is very glad to work together with BC.Game during this special time for the Mexican football. This sport always was associated with passion, community, and shared experience. I am looking forward to collaborating with this company“, Guillermo Ochoa said.

Building Brand Recognition Through Sports

This agreement becomes a new move in BC.Game’s strategy of sports entertainment, which allows the company to increase its visibility through collaborations in the field of football, esports, and other sectors of the entertainment industry.

According to BC.Game, these partnerships help it to increase its presence in the regulated markets where it works, while maintaining the responsible gaming policy as one of the priorities of the platform’s operation.

Kar Kheng Giam added that it is important to cooperate with ambassadors having good understanding of local culture.

“As we continue growing our platform in the Mexican market, we need to collaborate with companies that understand the culture, passion, and community of the Mexican football. Guillermo Ochoa fits perfectly“, Kar Kheng Giam said.

Thanks to the participation of one of the most recognizable football stars of Mexico in marketing campaign, BC.Game continues developing its brand in the local market and increasing its presence via sports collaborations.

Source: SBC Noticias

BC.Game Appoints Guillermo Ochoa as Brand Ambassador to Strengthen Growth Strategy in Mexico

A Strategic Move for the Mexican Market

Ochoa Brings Football Legacy to the Brand

Building Brand Recognition Through Sports

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