Regulator Reports Online Casinos Now Lead Denmark’s Gambling Revenues
Denmark’s gambling regulator has confirmed that online casinos overtook lotteries as the country’s largest gambling segment in 2025. The annual report shows that the total gambling market reached 11.5 billion kroner in gross gaming revenue (BSI), a slight decline compared to the previous year.
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Despite the overall dip, online casinos grew to 4.3 billion kroner, representing 38% of the market. Lotteries, once the dominant segment, fell to 3.5 billion kroner, while betting accounted for just over 2.1 billion kroner.
Slot machines and land-based casinos together made up smaller shares, at 10% and 3% respectively.
Average gambling spend fall
The report highlights how online gambling has steadily expanded since Denmark liberalized parts of its market in 2012. Online casinos alone generated 4.309 billion kroner in 2025, surpassing lotteries for the first time.
Lotteries, which include Lotto, Vikinglotto, Eurojackpot, and scratch cards, dropped by 6.2% compared to 2024, continuing a long-term decline. Betting, both online and offline, contributed 19% of the market, while slot machines brought in 1.18 billion kroner.
Land-based casinos, once a stronger segment, fell to 378 million kroner, marking a 35% decline since 2012.
The regulator also reported that average gambling spend per adult fell to 2,356 kroner in 2025, down from 2,418 kroner the year before.
Over 68k players register on self-exclusion system
Alongside revenue figures, the regulator emphasized responsible gambling measures. By the end of 2025, 68,026 people had registered with ROFUS, Denmark’s self-exclusion system, marking a rise of more than 12,000 from the previous year.
Most registrants were men, and nearly 70% were under 40 years old. StopSpillet, the national helpline for gambling addiction, also recorded its busiest year since opening in 2019, with 727 calls.
Data from StopSpillet also showed that online casino and online betting were the most common problem games reported, accounting for 62% and 22% of cases respectively. The average score on the gambling addiction test taken by callers was 5.61, which the regulator said indicated a problematic relationship with gambling.
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