LSports Expands Its Latin American Strategy With Landmark Caliente Partnership
LSports, a leading provider of live betting data and services, has recently inked an agreement with Caliente Interactive, one of the biggest digital sports betting operators in Latin America, as part of the firm’s continued push into new regions.
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The deal comes against the backdrop of the current situation in the Latin American betting industry, in which more and more operators are focusing on building up their infrastructures and providing more advanced real-time solutions for customers’ needs.
Speaking on the occasion of the signing of this agreement and the upcoming attendance at SBC Summit Americas, Fernando Martínez, Vice President of Sales, Latin America at LSports, described how important this deal is for LSports.
Why Operators Need More Than Just Aggressive Marketing Strategies?
Caliente Interactive will implement the full array of LSports betting data services and solutions on its digital platforms, and thus it will rely on the company’s cutting-edge technological infrastructure.
According to Fernando Martínez, betting operators need more than just aggressive marketing strategies nowadays; they should provide customers with sophisticated technological solutions as well.
Apart from providing live betting data feeds, the technology of LSports will also facilitate fan engagement initiatives, an odds management system, and risk management technologies, becoming the foundation of the operator’s infrastructure.
The deal with Caliente represents the recognition of the hard work LSports has been doing to build one of the most developed infrastructures for the provision of data for more than 100 sports, 15,000 leagues, and more than 250,000 monthly events.
For Caliente, the agreement with LSports means the understanding of the fact that the competitive advantage in the maturing betting market of Latin America will be defined by the quality of infrastructure, speed of data feeds, low latency, and variety of betting products offered.
Latin America’s Sports Betting Market Keeps Growing
The signing of the agreement between LSports and Caliente Interactive coincides with the rapid transformation happening in Latin America’s betting industry right now.
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In particular, Brazil, which stands out as the biggest market in the region with some of the most sophisticated regulations, is experiencing an increased pace of change. Across Latin America, betting operators are upgrading their platforms, offering a wider range of betting markets, and seeking collaboration with operators able to offer their services in a scalable way.
Meanwhile, players’ expectations keep increasing, and live betting, micro-betting, prop bets, and bet builders are not seen as premium features anymore. Users need instant betting information and thousands of betting options per event.
Building Regional Presence and Expanding Offerings
To cope with these trends, LSports has been increasing its presence in Latin America. The company’s Latin American team has expanded, and it is actively developing commercial and technical skills in the region.
Instead of relying on its global strategy, the firm has decided to adapt its product road map to the peculiarities of the region’s legal environment, especially since Brazil became highly regulated last year.
Interestingly enough, according to the company, Latin America is the first region where the development of Betting and Media verticals at the same pace takes place due to the company’s strategic vision regarding this area.
The company has signed its latest deal at a good time, because Latin America is considered one of the biggest growth opportunities in the history of sports betting.
After the signing, LSports is expected to introduce its offerings to SBC Summit Americas, which will take place from June 9 to June 11 at the Broward County Convention Center in Fort Lauderdale. Then LSports will move on to the Peru Gaming Show on June 17 and 18.
Source: SBC Noticias
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