Okada Manila Boosts Marketing Initiatives to Attract Japanese Visitors

As Okada Manila intensifies its initiatives to draw Japanese tourists abroad, the resort has recently launched a series of additional facilities targeting its guests from Japan, and even a special guest lounge. According to the resort’s announcement, these steps were taken in order to enhance the experience of Japanese patrons in line with the recovery of tourism globally.

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Japan Seen As Key Market

According to Okada Manila, the Philippines’ casino resort run by Tiger Resort, Leisure and Entertainment Inc., which is owned by Universal Entertainment Corp. of Japan, Japan continues to be an important market segment. The resort, in its Thursday statement, said that evolving travel trends among the Japanese have compelled it to increase its services to its Japanese clients. 

As per Okada Manila, the casino has now introduced various initiatives aimed at enhancing the level of comfort of its Japanese visitors. It added that the goal is to deliver hospitality and facilities that match cultural preferences and usage requirements, while giving Japanese guests a smoother stay at the property.

Dedicated Lounge And VIP Offerings

The latest move follows the launch last month of Ariake, a gaming club created for Japanese VIP guests. Okada Manila said Ariake forms part of its wider strategy to attract international premium players.

This consists of a range of table games, high-class slot machines, and salons for playing table games. Yet, in its latest statement, the casino failed to change its outlook on its unique approach to serving its guests, but instead focused on how it will provide tailored services to Japanese guests.

Wider Service Expansion

Okada Manila said it is also enhancing support for international visitors more broadly, including service delivery in relevant languages. The property said these improvements are intended to strengthen the guest experience in both hospitality and facilities, particularly for travellers who expect services that reflect their own cultural preferences.

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As part of its efforts, the company stated that it would continue developing its services in an attempt to establish itself as one of the top foreign resorts for Japanese visitors. It becomes evident from the above announcement that the company not only pays attention to gambling, but also to other aspects of tourism.

Parent Company Sees Pressure

The push to expand Japanese visitor services comes as Universal Entertainment has acknowledged continued pressure in the Philippine gaming market. In May, the parent company said the industry in the Philippines remains affected by structural headwinds. It also said Okada Manila’s first-quarter results fell short of the level recorded a year earlier.

In its first-quarter earnings report, Universal Entertainment said the gaming market in Entertainment City, Manila, remains in a period of adjustment. It added that structural changes in the VIP market, together with strong competition for mass-market customers, have pushed up customer acquisition costs.

The group also launched the Okada Play online gaming platform last month in partnership with gaming technology provider PhilWeb Corp. That launch added another layer to its broader business efforts as it continues to adjust to shifting market conditions and changing customer demand.

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Source: GGR Asia