Wildz Group Expands Product Portfolio with Launch of Beazt

Wildz Group has announced the launch of Beazt, a new sports-focused platform that combines sportsbook and online casino functionality within a single product ecosystem.

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The launch represents a significant addition to the company’s growing multi-brand portfolio and reflects Wildz Group’s continued investment in proprietary technology, gamification, and player retention across regulated iGaming markets.

Founded in 2019, Wildz Group has developed a portfolio of casino and sportsbook brands that includes Wildz, Caxino, Wheelz, Spinz, Chipz, Tuplaus and Blingi, alongside its sportsbook offering through Wildz Sports. The company has positioned itself around gamified player experiences, streaming-led casino content, and loyalty-driven engagement mechanics, including features such as reward systems and interactive promotions.

Over the past several years, the group has expanded its operational footprint across multiple jurisdictions while continuing to develop its proprietary Rootz platform infrastructure.

Beazt brings together sports betting, casino gaming, loyalty mechanics, and payment technology in a platform designed with a sports-first approach. According to the company, the product includes live sports coverage, gamified rewards, VIP services, and integrated streaming functionality for selected events.

A particular focus has been placed on combat sports, with the platform incorporating dedicated betting markets and live-streaming integrations around major events.

In addition to sportsbook functionality, the platform includes online casino content such as slots, table games, crash games, and live casino titles.

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Sam Brown, CEO of Wildz Group, said the launch builds on insights gathered from previous product releases and player feedback across the group’s existing brands.

“We’ve focused on creating a product that combines sportsbook and casino functionality with fast transactions, intuitive usability, and integrated loyalty features,” Brown said.

On the infrastructure side, Wildz Group stated that Beazt is built on the same ISO 27001-certified Rootz platform used across its wider portfolio. The platform includes automated lifecycle management tools alongside responsible gaming and compliance frameworks intended to support operations across regulated markets.

The company also highlighted new authentication and payment features, including biometric login functionality and digital passcode technology aimed at streamlining onboarding and transaction security.

The launch of Beazt comes as operators across the iGaming sector continue to invest in integrated sportsbook and casino products, alongside retention-focused loyalty systems and faster payment infrastructure.

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