Bahia Secures Short-Term Sponsorship Deal with Esportiva Bet for Brazilian Championship

Esporte Clube Bahia SAF announced a new commercial partnership with the betting operator, Esportiva Bet. In the Brazilian sports sponsorships market, the betting company will have its brand visible on Bahia’s jerseys over the next three months during the Brasileirão Championship.

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The deal started to be executed on Saturday (25) when Bahia faced Santos at Arena Fonte Nova. According to Bahia’s representatives, this was one of the important steps for establishing stronger connections between the betting brand and one of the best-known northeastern teams in Brazil.

Most Visible Spot on the Uniforms Plus Multi-Channel Exposure Package

The partnership gives the betting operator a chance to promote their brand not just through logo placement but with a multi-channel approach. First of all, the brand got the most valuable space on the club’s jerseys, in the central part of the men’s uniform.

Moreover, there are a lot of other opportunities to promote this brand during this partnership. As part of the promotion package, it is possible to see Esportiva Bet on pitch-side advertising screens and stadium LED screens during Bahia’s matches.

The exposure package will include media backdrops, which means Esportiva Bet will be able to use this deal to boost its visibility in media coverage. Moreover, there will be promotional activities at the training center of Esporte Clube Bahia SAF.

Building Relationships Between Fans and Brands Through Engaging Activities

While the traditional advertising channel remains one of the most popular ways to promote a brand, there is a whole range of other approaches that can be applied during such deals. For example, there is going to be a whole package of fan engagement activities during this partnership, which will give fans a chance to interact with the betting company.

Bahia’s popularity both nationally and regionally provides a great opportunity to create stronger bonds between fans and brands, thus delivering better engagement results.

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Football Betting Company Launches Sponsorship Deal

The recent deal is just another step of the betting company towards expanding its presence in Brazilian betting market. This operator was founded just three years ago in 2021, but currently, it works across Brazil. The main office of the company is located in two states: São Paulo and Bahia.

Therefore, this deal brings additional visibility to the company, which helps it reach out to new customers while maintaining its presence in key regions.

Emphasizing the Importance of Responsible Gaming

As part of its marketing strategy, Esportiva Bet focuses on promoting its products based on responsible gambling principles. Therefore, this company tries to emphasize the importance of responsible betting not only through its marketing activities but also with help of its ambassadors.

The list of ambassadors for this operator includes many popular Brazilian football players. For instance, Grafite, a former striker and now a commentator and football agent, is one of the faces of this operator. Also, one of the brand ambassadors is Edmílson, who played football and took part in the FIFA World Cup tournament and won gold medals.

Three Months of Cooperation with Many Opportunities

As for now, the agreement is concluded for three months. However, due to various aspects mentioned above, the operator and the team got many opportunities to benefit from this cooperation.

The betting operator has a chance to increase its visibility and communicate the idea of responsible gambling, while Bahia gets an opportunity to attract additional sponsors to work with.

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Source: iGaming Brasil