Bills GM Brandon Beane shuts down Keon Coleman trade interest: ‘We’ve hit the reset button on him’

Keon Coleman had a tumultuous first season in Buffalo. The wide receiver went from the No. 33 overall draft pick to a consistent member of the healthy inactive list.

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After Coleman’s second of six instances of coaching discipline or healthy inactivity, then-head coach Sean McDermott emphasized that Coleman needed to mature. 

«Growth, maturation, that leads to consistency more than anything. And like anything else, if you have winning habits, it leads to winning on the field.» McDermott said after the Bills’ Week 5 game against the Patriots. 

With some obvious tension between Coleman and the coaching staff, trade talks were bound to come with it. Bills’ GM Brandon Beane has established that these talks will not be entertained.

Here’s what to know about Beane’s comments and the future of Keon Coleman in Buffalo.

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Bills shut down Keon Coleman trade interest 

Beane was interviewed by WGR-550 on Monday and continued to be strong in his support for Coleman, saying that the team has «hit the reset button with him.» 

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«We had some people connect with us in Indy, at least one team there, and a couple between there and the owners meetings. But we shut those down,» Beane said. «Our intention is for Keon to be here, and so I think the word was kind of out. So, no calls this weekend.»

With those words, it seems that Coleman will stay in the Bills’ WR room in 2026. Some of the trade speculation also came from the firing of head coach Sean McDermott and Buffalo’s draft strategy in 2025.

In a January press conference, Bills owner Terry Pegula said «the coaching staff pushed to draft Keon. I’m not saying Brandon [Beane] wouldn’t have drafted him, but he wasn’t his next choice.» 

Nonetheless, it seems Beane has changed his tune on the 22-year-old, keeping him in Buffalo this offseason.

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