Bally’s Intralot Secures 12-Year Contract with Chile’s National Lottery Operator

The operator Bally’s Intralot announced that it has signed an agreement with Polla Chilena de Beneficencia to supply and implement innovative lottery, sports betting, and digitalization solutions. The agreement was won through a competitive bidding process. It will last up to 12 years and include an option for another two years after the primary agreement expires.

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The agreement is expected to become a significant step in updating the technological infrastructure of Chile’s lottery operator.

End-to-End Digital Modernization via an Omnichannel Platform

According to the agreement, the lottery operator Bally’s Intralot will transfer all the existing gaming and betting solutions of Polla Chilena de Beneficencia onto its platform LotosX Omni ecosystem. It is expected that this process will happen smoothly, with no disruption of services for the users during migration.

Modernization of the operator is aimed at strengthening its technological capabilities, optimization of operations, and improvement of the user experience. With the help of integration of retail and digital environments, the company will be able to offer omnichannel services that allow users to access them consistently from the Internet or physical stores.

Demián Arancibia Zeballos, the General Manager of Polla Chilena de Beneficencia, said, “This agreement represents a major milestone in our modernization process, allowing us to move forward by taking steps towards technology, user experience, and operational efficiency. We seek to consolidate an offering of gaming and betting services that are modern, safe, and aligned with the expectations of our users, maintaining the social mission of the organization.”

Implementation of Advanced Solutions for Games

As part of the agreement, Bally’s Intralot will provide its complete range of proprietary solutions. Among them, there will be the LotosX system that controls the entire lottery process, the system PlayerX for managing user accounts, the RetailerX system for optimizing the retail network, and Orion for implementing sports betting solutions.

Among the main steps to be implemented within the agreement, there is updating the retail infrastructure. As part of this work, about 2,500 next-generation lottery terminals with built-in cameras will be provided to Chilean stores.

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On the side of digitalization, Polla Chilena’s site and mobile applications will be updated.

Efficiency, Scalability, and User Experience Focus

By entering into such an agreement, Bally’s Intralot hopes to achieve not just the implementation of technological updates but also much more. With its solution, it provides the ability to expand and improve operations, react quickly to the changing market environment, and develop new products and services in the future.

Improving the infrastructure is also expected to result in increased productivity and sustainable growth.

Robeson Reeves, the Chief Executive Officer of Bally’s Intralot, noted, “Polla Chilena de Beneficencia is one of the valued partners that our company has worked with for many years. Therefore, we are delighted to sign and expand cooperation. This agreement confirms trust in our technology, in our team, and our commitment to supporting lottery operators. Together with Polla Chilena, we want to ensure the development of a modern, safe, and scalable gaming ecosystem that will provide the operator with sustainable growth opportunities and innovations while conducting the activities responsibly.”

Social Mission of the State Lottery in Chile

In addition to modernization and expansion, the signing of this agreement also highlights the social aspect of the work of the organization. Thanks to its modernization, Polla Chilena de Beneficencia wants to maintain relevance as a social institution operating in Chile.

Partnership with Bally’s Intralot reflects modern trends in the development of the international lottery industry.

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Source: SBC Noticias