Banijay Finalizes Tipico Deal, Forming Europe’s New Gaming Powerhouse
Banijay Group has closed its takeover of Tipico, bringing the Betclic, Tipico, and Admiral brands together under a new division called Banijay Gaming. The move cements Banijay’s position as a major player in Europe’s regulated gambling market, giving the company strong footholds in Germany, France, Portugal, Austria, Poland, and Côte d’Ivoire.
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The deal follows Banijay’s announcement in October 2025 that it would acquire a majority stake in Tipico in a multi‑billion‑euro agreement.
With the integration now complete, Banijay says the combined business ranks as the fourth-largest sports betting and gaming operator in Europe by revenue, while claiming the top spot in sports betting across Continental Europe.
Béraud to chair Banjay Gaming board
Banijay, best known for its television production business, has also unveiled the leadership team for its new gaming division. Nicolas Béraud, the founder and former chief executive of Betclic, will serve as chairman of the board of Banijay Gaming. Joachim Baca, who previously led Tipico and now chairs its board, takes the role of vice‑chairman.
Day‑to‑day operations will be handled by Julien Brun, who moves from chief operating officer to chief executive of Betclic, while Mate Bacic steps in as chief executive of Tipico.
Béraud described the new structure as a turning point for the group. “With this combination, Banijay Gaming becomes a truly scaled European platform, with enhanced diversification and increased exposure to large, fully regulated markets.”
“By bringing together our shared DNA and technologies, trading expertise and customer platforms, we will accelerate product innovation, enhance our omnichannel offering and deliver a more seamless and engaging experience to our players. Our priority now is to unlock the full potential of this combination to drive growth across all our markets.”
Banijay expecting doubled revenue after acquisition
Banijay expects its new gaming division to deliver a sharp rise in earnings following the Tipico deal. The company says the combination of Betclic’s digital‑first platform, CRM tools, and poker product with Tipico’s automated trading systems and omnichannel reach will create a stronger business overall.
Projections for 2025 put revenue at €3.1 billion and adjusted EBITDA at €0.9 billion, with adjusted free cash flow also expected to double. Banijay is targeting synergies of about €100 million over the medium term, with much of that expected to take shape after the 2026 FIFA World Cup.
At closing, Banijay Group holds a 65% stake in Banijay Gaming, alongside the founders of Betclic and Tipico and private equity firm CVC. The group has call options that would allow it to raise its share to at least 72% in the coming years, further strengthening its control of the division.
Source: NEXT.io
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