Razon Targets Bloomberry Cost Cuts, Online Relaunch Ahead of Tough 2026
Bloomberry Resorts Corp chairman Enrique Razon stated that his company would go into the 2026 fiscal year with an enhanced emphasis on cost management, as the situation for the company’s land-based operation has been challenging. In addition, he said that his company plans to launch its online gaming platform again under another name shortly.
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Pressure On VIP Gaming
Razon said the outlook for 2026 remains challenging for on-premise gaming in the Philippines, especially in Metro Manila, where tourist traffic for VIP play is still soft. He identified that slowdown as the main area of weakness for Bloomberry’s resort operations, which include Solaire Resort & Casino in Entertainment City and Solaire Resort North in Quezon City.
The comments were reported after the group’s annual meeting in the Philippine capital on Thursday. The message was clear: land-based gaming is entering another year of pressure, and Bloomberry is preparing for a more restrained operating environment.
Spending And Efficiency
In addition, according to Razon, his company’s main goal in 2026 will be a reduction in costs and expenses as well as better efficiency and tighter budgeting. In particular, he pointed out that the reduction of spending on capital expenditures by Bloomberry was substantial this year. Such measures, according to him, are an attempt to save money and enhance the company’s offerings and promotions. According to him, all efforts would be fruitful by 2027.
In general, the strategy adopted by the company has been affected by the challenging year the company had experienced recently. In particular, the company has faced a slowdown in the inbound traffic of tourists due to the ongoing impacts of the July 2024 POGO ban.
Online Platform Relaunch
Alongside the cost-cutting drive, Bloomberry is preparing to bring back its online gaming offer under the new FUNaloMAX brand. The platform had previously operated as megaFUNalo!, which launched in soft form in June last year.
Razon said the refreshed product is expected to go live in the coming weeks. He explained that the firm remains cautiously optimistic regarding the potential revenues from the enhanced platform, which is better than the older one. He further added that the firm would vigorously market the enhanced platform, which he described as more attractive and user-friendly. According to him, the technical issues tied to megaFUNalo! have largely been resolved.
Financial Impact
Bloomberry’s latest earnings figures give some context to the shift in focus. In its fourth-quarter and full-year results released in March, the company said full-year EBITDA was affected by PHP723.9 million, or $12.0 million, in megaFUNalo operating expenses. The group has recorded a net loss of PHP2.65 billion for the whole year of 2025, down from a net income of PHP2.58 billion for the prior period. The net loss for the fourth quarter was PHP2.81 billion from PHP920.2 million last year.
Those results came as the company worked through a softer market for premium gaming and continued pressure from lower tourist volumes. Bloomberry’s land-based and digital segments are now being managed with that backdrop in mind.
Market Position
Razon also pointed to data from PAGCOR showing that online and electronic gaming overtook land-based gaming as the biggest contributor to Philippine gross gaming revenue in 2025. The regulator said online and electronic gaming together made up about 50.8% of total GGR.
Bloomberry’s gaming establishments and integrated resorts represent the yardstick against which their level of entertainment is compared. However, the growing number of their online gaming platforms contributes to the growth of value creation for the company.
With regard to future plans, it could be said that in 2026, the company must take care of maintaining its profit margin in the resorts as well as restoring growth in the online segment.
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Source: GGR Asia
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